Why SaaS?

Service as a Software, the popularized Web-based software delivery model, has become a household word in the Information Technology and software world. Customers and vendor markets have attested that SaaS’ benefits outweigh its downsides, creating for SaaS a skyrocketing hype.

Customers Find The Real Deal In SaaS

Price-conscious markets find SaaS’ pricing and packaging terms more affordable and simpler than most on-premises products. SaaS’ attraction to clients is premised upon these characteristics:

1. With SaaS, the client-server software maintenance or installation, which usually comes in an 800-page guideline module, is gone.

2. SaaS also takes minutes to deploy, as compared with phased deployment that may take several months.

3. Technologies exist to make SaaS globally available, specifically, natively available functionalities in the Internet.

4. With SaaS, reporting of bugs may be done through the Service Level Agreement or SLA. The bugs being reported may be fixed without the rollout overhead. Also, the fix or rollout of patches is completed at immediately.

5. Using SaaS application means smaller yet constant upgrades, through miniscule alterations that may add up over a period of time, rather than a huge patch than requires investment and which upgrade eats up a lot of time.

Providers Bask In A Win-Win Situation With SaaS

As a service provider, it is natural to want to have a domain of one’s own. With an aggregate environment for operations, SaaS does not require a technician to customize or fix the software that does misfits into a client’s outdated, or too specialized infrastructure.  SaaS allows complete optimization control over an infrastructure with respect to SaaS’ specific system requirements. For a provider, this is a great synergy that leads to more savings and less headaches.

SaaS, as providers will attest, creates for them predictable revenue streams through the subscription model that SaaS is associated with. Clients paying at recurring schedules mean better flexibility and revenues that may easily be forecasted. This way, the “scheduled” cash flow translates to a more reliable revenue model.

The subscription set-up also highlights the predictability of user growth.  Moreover, monitoring of client usage is possible through the pay-as-you-go system. While at it, providers do not need to worry regarding rollout logistics in all customer sites and focus on core operations like application functionality, enhancing features and tackling application bugs.

Enhanced customer relationship management or CRM is a premise of subscribership, hence, the retention rates can be kept higher than rates of attrition and bringing in more customers is a key effect.

As an overall benefit, SaaS is known to result in better return on assets or ROA. As sourcing strategies are optimized, cost savings become the result. In addition, SaaS offers a shorter time to value, by leveraging assets of the software in a faster pace, with the deployment phase being shunned. SaaS also results in higher agility, as it taps IT capabilities that were otherwise blocked by lack of internal policies or regulatory compliance in an in-house set-up.

An added benefit is that SaaS vendors can innovate themselves faster, as they do not have to acquire the research and development resources and focus instead on fresher versions.
 
Small Businesses Appreciate SaaS

Among smaller enterprises, SaaS is deemed attractive and will potentially hit the niche because it allows the building of a user community to gather feedback regarding the service it offers and about enhancement inquiries. Also, given that the SaaS’ current interface design is scalable, the service needs not be altered in its very foundation with the addition of fresh features. In effect, SaaS does not involve bundling several features or enhancements into huge releases. Instead, there is a continuous release of new features or enhancements that can go with incremental and iterative processes of software development. Small and medium-sized enterprises also champion SaaS because it allows response to competition in a more proactive way over traditional models of software delivery.

SaaS also allows clients to “sneak out” fresh features or enhancements through its “beta test.” It also allows user evaluation to gauge performance and added value, or simply to determine the enhancements that will need to be made. SaaS has also proven to be a more stable model, particularly for the SMBs that normally do not employ IT personnel or engage in hectic operations in their systems. SaaS requires the basics – a working Web browser and speedy Internet connection – that SMBs can afford.

Eventually, SaaS allows clients to learn the deployment process involved in a live environment with minimal disturbances. With SaaS, user experience requires an intuitive approach, as there is no means for users to learn the method because no training courses or manuals are provided.
 
Companies have been adopting the SaaS model, with statistics showing a soaring 20% yearly growth, according to IT guru Nick Carr. Moreover, researches have revealed that North American chief information officers; about 61% of their overall number – all with over $1,000,000,000 in company sales – are gearing up for the adoption of SaaS.